Micro
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AP Microeconomics — Cheatsheet

Formulas, exam-day tips, and key terms on one page.

Formulas & relationships

Utility-maximizing rule
MUx / Px = MUy / Py
A consumer maximizes utility when the marginal utility per dollar is equal for every good. If MUx/Px > MUy/Py, buy more of X (and less of Y) until they equalize.
Opportunity cost along a PPC
OC of gaining Good X = (units of Good Y given up) / (units of Good X gained)
Read the trade-off between two points directly off the axes. Constant along a straight-line PPC; increasing along a bowed-out PPC.
Opportunity cost from output data
OC of 1 unit of Good A = (output of Good B) / (output of Good A) → "Other over Own"
Lower opportunity cost = comparative advantage. With input (per-unit time) data instead, flip to "Own over Other."
Single-shift outcomes
Demand ↑ ⇒ P ↑, Q ↑ · Demand ↓ ⇒ P ↓, Q ↓ · Supply ↑ ⇒ P ↓, Q ↑ · Supply ↓ ⇒ P ↑, Q ↓
With one shift, both price and quantity are determined. With two shifts, one of the two becomes ambiguous.
Price elasticity of demand
Ed = (% change in quantity demanded) / (% change in price)
Elastic if |Ed| > 1, inelastic if |Ed| < 1, unit elastic if |Ed| = 1. Total-revenue test: cut price to raise revenue when elastic; raise price to raise revenue when inelastic.
Surplus and efficiency
Total surplus = Consumer surplus + Producer surplus (maximized at competitive equilibrium)
Any binding price control reduces the traded quantity below equilibrium, creating deadweight loss = the surplus on the forgone mutually beneficial trades.
Key cost relationships
TC = FC + VC · ATC = TC/Q = AFC + AVC · MC = ΔTC / ΔQ
Marginal cost pulls the averages: when MC is below ATC, ATC falls; when MC is above ATC, ATC rises; MC crosses ATC (and AVC) at their minimums.
Profit and the decision rules
Profit-max: MR = MC · Economic profit = (P − ATC) × Q · Shut down if P < AVC
Produce where MR = MC, then check profit against ATC and viability against AVC. Zero economic profit = normal profit (breaking even including opportunity cost).
The competitive firm’s conditions
Short run: P = MR = MC · Long-run equilibrium: P = MR = MC = minimum ATC (zero economic profit)
A price taker faces a horizontal demand curve, so MR = P. Free entry/exit competes economic profit away to zero in the long run.
Monopoly pricing
Profit-max: MR = MC, then set price from demand: P > MR = MC · Allocative efficiency would require P = MC
Because P > MC at the monopoly output, output is below the efficient level, creating deadweight loss. For linear demand, MR has the same intercept but twice the slope.
Long-run equilibrium features
MR = MC (profit-max) · Zero economic profit (P = ATC, tangency) · P > MC (inefficient) · excess capacity
Like monopoly: downward-sloping demand, MR < P, P > MC. Like perfect competition: easy entry drives long-run profit to zero. Unlike perfect competition: not at minimum ATC.
Reading the game
Dominant strategy: best choice no matter what the rival does · Nash equilibrium: no player gains by changing strategy alone
Analyze one firm at a time: fix the rival’s choice, pick this firm’s best response. Where both firms’ best responses coincide is the Nash equilibrium.
Factor hiring
MRP = MP × MR (= MP × P in a competitive product market) · Hire until MRP = MRC
MRP is the extra revenue from one more unit of the factor; MRC is its extra cost. In a competitive labor market MRC equals the market wage.
Competitive labor market equilibrium
Market: labor demand (ΣMRP) = labor supply → sets wage · Firm: hires where MRP = wage (MRC)
The market sets the wage; the wage-taking firm faces a horizontal labor-supply curve at that wage and hires until MRP falls to it.
Least-cost and profit-max input rules
Least-cost: MPL / PL = MPK / PK · Profit-max: MRPL / PL = MRPK / PK = 1
Equalizing marginal product per dollar minimizes cost for a given output; hiring each input until MRP = its price maximizes profit and satisfies the least-cost rule too.
Efficiency and externalities
Social optimum: MSB = MSC · Negative externality: MSC > MPC → overproduction · Positive externality: MSB > MPB → underproduction
A corrective tax equal to the external cost fixes overproduction; a subsidy equal to the external benefit fixes underproduction. Both push the market quantity to where MSB = MSC.
Classifying goods
Private: rival + excludable · Public: non-rival + non-excludable · Common resource: rival + non-excludable · Club: non-rival + excludable
Non-excludability drives the free-rider problem (public goods underprovided); rivalry plus non-excludability drives the tragedy of the commons (common resources overused).
Tax incidence and inequality measures
Burden falls more on the more inelastic side · Gini = 0 (perfect equality) → 1 (perfect inequality)
Tax revenue = per-unit tax × quantity traded after the tax. The Lorenz curve bowing farther from the 45° line means a higher Gini coefficient.
The three efficiency ideas
productive efficiency: on the PPC, nothing wasted · allocative efficiency: at the point society values most (P = MC) · equity: how output is distributed
Efficiency and equity are separate questions. A perfectly efficient outcome can be highly unequal, and the exam is careful to keep the two apart.
Opportunity cost by table type
OUTPUT: cost of one unit = other / own · INPUT: cost of one unit = own / other
Sanity check: on an output table, whoever is good at making a good should have a LOW opportunity cost for it. If not, you inverted.
The optimum
MB > MC → do more · MB = MC → optimal · MB < MC → do less
The optimum is where marginal quantities meet, never where total benefit peaks or average cost bottoms out.
The utility-maximizing rule
MU_x / P_x = MU_y / P_y, with the entire budget spent
Per dollar, not per unit. A good costing three times as much must deliver three times the utility to be equally worth buying.
Movement versus shift
inside → on the curve = an EFFICIENCY gain (using resources better) · curve moves outward = GROWTH (more resources or better technology)
Closing an output gap is the first; raising potential output is the second. The distinction reappears as AD versus LRAS in Macroeconomics.
The five shifters
Tastes · Related goods' prices · Income · Number of buyers · Expectations (own price is NOT one of them)
Own price is on the vertical axis, so it can only move you along the curve.
The supply shifters
Input prices · Technology · Taxes and subsidies · Number of sellers · Expectations · (weather, for agriculture)
Same structure as demand: own price moves along, everything else shifts.
The midpoint (arc) method
E = [ΔQ / ((Q₁+Q₂)/2)] ÷ [ΔP / ((P₁+P₂)/2)]
Dividing by the average rather than the starting value makes the answer the same whichever direction you compute it. Using the starting value gives two different answers for the same pair of points.
The two elasticities
income: E_i = %ΔQ / %Δincome · cross-price: E_xy = %ΔQ_x / %ΔP_y
E_i > 0 normal (and > 1 a luxury), E_i < 0 inferior. E_xy > 0 substitutes, E_xy < 0 complements, ≈ 0 unrelated.
The four double-shift cases
D right + S right → Q ↑, P indeterminate · D left + S left → Q ↓, P indeterminate · D right + S left → P ↑, Q indeterminate · D left + S right → P ↓, Q indeterminate
Curves moving the SAME direction determine quantity. Curves moving in OPPOSITE directions determine price.
Tariff effects
consumer surplus ↓ · producer surplus ↑ · government revenue = tariff × imports · deadweight loss = two triangles (production and consumption distortion)
The consumer loss exceeds the producer gain plus the revenue. That excess is the deadweight loss, and it is the whole efficiency argument against tariffs.
Why MC mirrors MP
MC = wage / MP_labor
The wage is fixed, so when marginal product rises, marginal cost falls, and vice versa. MC is MP turned upside down.
The cost identities
TC = TFC + TVC · ATC = AFC + AVC · AFC = TFC/Q · AVC = TVC/Q · MC = ΔTC/ΔQ = ΔTVC/ΔQ
MC can be computed from either total cost or total variable cost, because the difference between them is constant.
Reading the LRATC curve
falling LRATC = economies of scale · flat = constant returns to scale · rising = diseconomies of scale · lowest point = minimum efficient scale
Minimum efficient scale is the smallest output at which LRATC bottoms out. Below it a firm is at a cost disadvantage regardless of how well it is run.
The two profits
accounting profit = revenue − explicit costs · economic profit = revenue − explicit − implicit costs
Economic profit is always smaller. Whenever implicit costs are positive, a firm can show accounting profit and economic loss simultaneously.
The short-run rules
P ≥ ATC → profit, produce · AVC ≤ P < ATC → loss but PRODUCE (covering variable cost) · P < AVC → SHUT DOWN
The shut-down point is the minimum of AVC. Below it, every unit produced adds to the loss.
The long-run equilibrium condition
P = MR = MC = minimum ATC
Four things equal at once. P = MR comes from price-taking, P = MC from profit maximization, and P = minimum ATC from free entry and exit.
Marginal revenue for a linear demand curve
if P = a − bQ then MR = a − 2bQ
Same intercept, twice the slope. So MR hits zero at exactly half the quantity where demand hits zero — a useful graphing shortcut.
The deadweight loss triangle
bounded by: demand above, MC below, from Q_monopoly to Q_socially optimal
Its height at the monopoly quantity is the gap between price and marginal cost. Zero deadweight loss requires P = MC, which only perfect competition delivers.
Perfect price discrimination
each unit sold at the maximum any buyer will pay → MR curve becomes the DEMAND curve → produces where D = MC
Output rises to the allocatively efficient quantity and deadweight loss disappears — but the entire consumer surplus is captured by the producer.
The two regulated prices
socially optimal (marginal-cost) pricing: P = MC — allocatively efficient, but the firm loses money · fair-return (average-cost) pricing: P = ATC — firm breaks even, but P > MC so some deadweight loss remains
Because ATC is falling, MC lies BELOW ATC throughout. So P = MC necessarily means P < ATC and a loss.
The long-run condition
P = ATC (zero profit, from free entry) but P > MC (from downward-sloping demand) and ATC is NOT at its minimum
Compare perfect competition, where P = MC = minimum ATC. Monopolistic competition achieves zero profit without achieving either efficiency.
The two definitions
dominant strategy: best for a player NO MATTER what the other does · Nash equilibrium: a cell where NEITHER player can improve by unilaterally switching
A dominant strategy need not exist. A Nash equilibrium almost always does, and there can be more than one.
Marginal revenue product
MRP = MP × MR · in a competitive product market MR = P, so MRP = MP × P
Two things can change MRP: the worker's physical productivity (MP) or the price of the output (P). Both shift labor demand.
The two rules
least-cost: MP_L / P_L = MP_K / P_K · profit-maximizing: MRP_L / P_L = MRP_K / P_K = 1
Least cost equalizes output per dollar. Profit maximization additionally requires each ratio to equal one — each input paying for itself exactly.
Marginal factor cost
MFC = Δ(total labor cost) / Δ(workers) · MFC > wage for a monopsonist, MFC = wage in a competitive labor market
The exact structural parallel to marginal revenue for a monopolist: MR < price because of the price cut on all units; MFC > wage because of the raise on all workers.
The two outcomes
competitive market: binding minimum → wage ↑, employment ↓, labor surplus · monopsony (minimum between monopsony and competitive wage): wage ↑, employment ↑
Same policy, opposite employment effect. The market structure is what decides it, which is why questions always specify the structure.
Explaining a wage gap
high wage = high MRP (productivity or output price) and/or restricted supply (skill, licensing, unpleasantness)
Any wage differential is a supply story, a demand story, or both. Naming which is what a free response wants.
The relationships
MSB = MPB + external benefit · MSC = MPC + external cost · socially optimal quantity: MSB = MSC
The market produces where MPB = MPC. The optimum is where MSB = MSC. The gap between those two quantities is the market failure.
The size of the correction
corrective per-unit tax = marginal external COST at the socially optimal quantity · corrective per-unit subsidy = marginal external BENEFIT at the socially optimal quantity
Measured at the OPTIMUM, not at the market quantity. When the external effect is constant per unit, the two coincide and the distinction does not bite.
The classification
rival + excludable = private · non-rival + non-excludable = public · rival + non-excludable = common resource · non-rival + excludable = club good
Public goods are one box of four, not a synonym for "provided by government". Many government-provided goods are private or club goods.
The Gini coefficient
Gini = area between the 45° line and the Lorenz curve ÷ total area under the 45° line
0 is perfect equality, 1 is perfect inequality. It is a ratio of areas, so it is dimensionless and comparable across countries and years.

On the exam

How to get a 5

Key terms

Law of Demand vs. Change in DemandLaw of Demand (Change in Quantity Demanded): Price changes, movement ALONG the curve. Change in Demand: Non-price determinant changes, SHIFT of the entire curve.
Price elasticity of demand (PED)Percentage change in quantity demanded divided by percentage change in price. Report the absolute value; demand is elastic above 1, inelastic below 1.
Total revenue testIf demand is elastic, price and total revenue move in opposite directions. If inelastic, they move together. If unit elastic, total revenue is at its maximum. On a linear demand curve, the upper half is elastic and the lower half inelastic.
Cross-Price ElasticityPositive = Substitute goods (e.g., Coke & Pepsi). Negative = Complementary goods (e.g., hot dogs & buns).
Marginal Utility per DollarTo maximize utility, a consumer should allocate spending so that: MUx / Px = MUy / Py.
Law of diminishing marginal returnsAdding units of a variable input to a fixed input eventually reduces the marginal product of each added unit. A short-run phenomenon, and the reason MC eventually rises.
Profit-maximizing ruleProduce where MR = MC, provided price covers average variable cost. It holds in every market structure — what changes is whether MR equals price.
Perfect Competition CharacteristicsMany small firms, identical products, easy entry/exit, price takers (horizontal demand curve at the market price).
Shut-Down RuleIn the short run, a firm should shut down if Price falls below the minimum Average Variable Cost (P < AVC).
Monopoly CharacteristicsSingle seller, unique product, high barriers to entry, price maker (downward sloping demand, MR below demand).
Price DiscriminationCharging different prices to different consumers for the exact same good (e.g., student discounts). Requires market power and inability to resell. Converts consumer surplus into profit.
Negative externalityA cost imposed on third parties not reflected in the market price — pollution being the standard case. The market overproduces relative to the efficient quantity.
Price elasticity of demand — formula and interpretationEd = |%ΔQd / %ΔP|. Greater than 1 is elastic, less than 1 inelastic, exactly 1 unit elastic. Determinants: availability of substitutes, share of budget, necessity versus luxury, and time horizon (demand grows more elastic over time).
Cross-price and income elasticity — sign is the testCross-price elasticity positive means substitutes, negative means complements, near zero means unrelated. Income elasticity positive means normal (0 to 1 necessity, above 1 luxury), negative means inferior.
Consumer, producer, and total surplusConsumer surplus is the area below demand and above price; producer surplus is above supply and below price. Total surplus is maximized at competitive equilibrium, where marginal social benefit equals marginal social cost. Deadweight loss is any lost surplus from producing away from that quantity.
Tax incidence ruleThe burden falls more heavily on whichever side of the market is relatively more inelastic, regardless of who legally remits the tax. Perfectly inelastic demand means consumers pay all of it with zero deadweight loss; perfectly elastic demand means producers bear all of it.
Deadweight loss of a per-unit taxDWL = ½ × tax per unit × reduction in quantity. It grows with elasticity on either side, because more elastic curves mean more transactions are destroyed by the same tax. Tax revenue = tax × the quantity still traded, and is a transfer rather than a loss.
Price ceilings and price floorsA binding ceiling sits below equilibrium and causes shortage, queueing, and quality decline (rent control). A binding floor sits above equilibrium and causes surplus (minimum wage causing unemployment, agricultural price supports). Both create deadweight loss because quantity traded falls below equilibrium.
Profit maximization rule for every market structureProduce where MR = MC. Only the demand curve differs: a price taker has MR = P (horizontal demand), while monopoly, monopolistic competition, and oligopoly face downward-sloping demand so MR < P. Price is always read off the demand curve, never off MR.
Short-run shutdown ruleContinue operating if P is at least AVC; shut down if P < minimum AVC. Between AVC and ATC the firm loses money but loses less than its fixed cost, because revenue covers all variable cost plus part of fixed cost. The supply curve is the MC curve above minimum AVC.
Perfect competition long-run equilibriumP = MR = MC = minimum ATC, with zero economic profit. Entry erodes profit, exit erodes losses. Achieves productive efficiency (minimum ATC) and allocative efficiency (P = MC), the benchmark against which other structures are judged.
Monopoly outcome and its inefficiencyProduces where MR = MC, prices above MC off the demand curve, restricts output, earns long-run profit behind barriers to entry, and creates deadweight loss. It is productively inefficient too, since output does not occur at minimum ATC. Sources of monopoly: patents, control of a key resource, government franchise, natural monopoly cost structure.
Monopolistic competition long-run equilibriumMany firms, differentiated products, easy entry. Long run: demand is tangent to ATC, so economic profit is zero, yet P > MC (allocative inefficiency) and output is below minimum ATC (excess capacity). Firms compete on advertising and product differentiation rather than price alone.
Oligopoly and the prisoner’s dilemmaFew interdependent firms; each has a dominant strategy to cheat on a collusive agreement, so the Nash equilibrium is mutual defection with lower profits than cooperation. A Nash equilibrium is a cell from which no player can improve by changing strategy alone; it need not be the jointly best outcome.