AP Microeconomics — Cheatsheet
Formulas, exam-day tips, and key terms on one page.
Formulas & relationships
Utility-maximizing rule
MUx / Px = MUy / Py
A consumer maximizes utility when the marginal utility per dollar is equal for every good. If MUx/Px > MUy/Py, buy more of X (and less of Y) until they equalize.
Opportunity cost along a PPC
OC of gaining Good X = (units of Good Y given up) / (units of Good X gained)
Read the trade-off between two points directly off the axes. Constant along a straight-line PPC; increasing along a bowed-out PPC.
Opportunity cost from output data
OC of 1 unit of Good A = (output of Good B) / (output of Good A) → "Other over Own"
Lower opportunity cost = comparative advantage. With input (per-unit time) data instead, flip to "Own over Other."
Single-shift outcomes
Demand ↑ ⇒ P ↑, Q ↑ · Demand ↓ ⇒ P ↓, Q ↓ · Supply ↑ ⇒ P ↓, Q ↑ · Supply ↓ ⇒ P ↑, Q ↓
With one shift, both price and quantity are determined. With two shifts, one of the two becomes ambiguous.
Price elasticity of demand
Ed = (% change in quantity demanded) / (% change in price)
Elastic if |Ed| > 1, inelastic if |Ed| < 1, unit elastic if |Ed| = 1. Total-revenue test: cut price to raise revenue when elastic; raise price to raise revenue when inelastic.
Surplus and efficiency
Total surplus = Consumer surplus + Producer surplus (maximized at competitive equilibrium)
Any binding price control reduces the traded quantity below equilibrium, creating deadweight loss = the surplus on the forgone mutually beneficial trades.
Key cost relationships
TC = FC + VC · ATC = TC/Q = AFC + AVC · MC = ΔTC / ΔQ
Marginal cost pulls the averages: when MC is below ATC, ATC falls; when MC is above ATC, ATC rises; MC crosses ATC (and AVC) at their minimums.
Profit and the decision rules
Profit-max: MR = MC · Economic profit = (P − ATC) × Q · Shut down if P < AVC
Produce where MR = MC, then check profit against ATC and viability against AVC. Zero economic profit = normal profit (breaking even including opportunity cost).
The competitive firm’s conditions
Short run: P = MR = MC · Long-run equilibrium: P = MR = MC = minimum ATC (zero economic profit)
A price taker faces a horizontal demand curve, so MR = P. Free entry/exit competes economic profit away to zero in the long run.
Monopoly pricing
Profit-max: MR = MC, then set price from demand: P > MR = MC · Allocative efficiency would require P = MC
Because P > MC at the monopoly output, output is below the efficient level, creating deadweight loss. For linear demand, MR has the same intercept but twice the slope.
Long-run equilibrium features
MR = MC (profit-max) · Zero economic profit (P = ATC, tangency) · P > MC (inefficient) · excess capacity
Like monopoly: downward-sloping demand, MR < P, P > MC. Like perfect competition: easy entry drives long-run profit to zero. Unlike perfect competition: not at minimum ATC.
Reading the game
Dominant strategy: best choice no matter what the rival does · Nash equilibrium: no player gains by changing strategy alone
Analyze one firm at a time: fix the rival’s choice, pick this firm’s best response. Where both firms’ best responses coincide is the Nash equilibrium.
Factor hiring
MRP = MP × MR (= MP × P in a competitive product market) · Hire until MRP = MRC
MRP is the extra revenue from one more unit of the factor; MRC is its extra cost. In a competitive labor market MRC equals the market wage.
Competitive labor market equilibrium
Market: labor demand (ΣMRP) = labor supply → sets wage · Firm: hires where MRP = wage (MRC)
The market sets the wage; the wage-taking firm faces a horizontal labor-supply curve at that wage and hires until MRP falls to it.
Least-cost and profit-max input rules
Least-cost: MPL / PL = MPK / PK · Profit-max: MRPL / PL = MRPK / PK = 1
Equalizing marginal product per dollar minimizes cost for a given output; hiring each input until MRP = its price maximizes profit and satisfies the least-cost rule too.
Efficiency and externalities
Social optimum: MSB = MSC · Negative externality: MSC > MPC → overproduction · Positive externality: MSB > MPB → underproduction
A corrective tax equal to the external cost fixes overproduction; a subsidy equal to the external benefit fixes underproduction. Both push the market quantity to where MSB = MSC.
Classifying goods
Private: rival + excludable · Public: non-rival + non-excludable · Common resource: rival + non-excludable · Club: non-rival + excludable
Non-excludability drives the free-rider problem (public goods underprovided); rivalry plus non-excludability drives the tragedy of the commons (common resources overused).
Tax incidence and inequality measures
Burden falls more on the more inelastic side · Gini = 0 (perfect equality) → 1 (perfect inequality)
Tax revenue = per-unit tax × quantity traded after the tax. The Lorenz curve bowing farther from the 45° line means a higher Gini coefficient.
The three efficiency ideas
productive efficiency: on the PPC, nothing wasted · allocative efficiency: at the point society values most (P = MC) · equity: how output is distributed
Efficiency and equity are separate questions. A perfectly efficient outcome can be highly unequal, and the exam is careful to keep the two apart.
Opportunity cost by table type
OUTPUT: cost of one unit = other / own · INPUT: cost of one unit = own / other
Sanity check: on an output table, whoever is good at making a good should have a LOW opportunity cost for it. If not, you inverted.
The optimum
MB > MC → do more · MB = MC → optimal · MB < MC → do less
The optimum is where marginal quantities meet, never where total benefit peaks or average cost bottoms out.
The utility-maximizing rule
MU_x / P_x = MU_y / P_y, with the entire budget spent
Per dollar, not per unit. A good costing three times as much must deliver three times the utility to be equally worth buying.
Movement versus shift
inside → on the curve = an EFFICIENCY gain (using resources better) · curve moves outward = GROWTH (more resources or better technology)
Closing an output gap is the first; raising potential output is the second. The distinction reappears as AD versus LRAS in Macroeconomics.
The five shifters
Tastes · Related goods' prices · Income · Number of buyers · Expectations (own price is NOT one of them)
Own price is on the vertical axis, so it can only move you along the curve.
The supply shifters
Input prices · Technology · Taxes and subsidies · Number of sellers · Expectations · (weather, for agriculture)
Same structure as demand: own price moves along, everything else shifts.
The midpoint (arc) method
E = [ΔQ / ((Q₁+Q₂)/2)] ÷ [ΔP / ((P₁+P₂)/2)]
Dividing by the average rather than the starting value makes the answer the same whichever direction you compute it. Using the starting value gives two different answers for the same pair of points.
The two elasticities
income: E_i = %ΔQ / %Δincome · cross-price: E_xy = %ΔQ_x / %ΔP_y
E_i > 0 normal (and > 1 a luxury), E_i < 0 inferior. E_xy > 0 substitutes, E_xy < 0 complements, ≈ 0 unrelated.
The four double-shift cases
D right + S right → Q ↑, P indeterminate · D left + S left → Q ↓, P indeterminate · D right + S left → P ↑, Q indeterminate · D left + S right → P ↓, Q indeterminate
Curves moving the SAME direction determine quantity. Curves moving in OPPOSITE directions determine price.
Tariff effects
consumer surplus ↓ · producer surplus ↑ · government revenue = tariff × imports · deadweight loss = two triangles (production and consumption distortion)
The consumer loss exceeds the producer gain plus the revenue. That excess is the deadweight loss, and it is the whole efficiency argument against tariffs.
Why MC mirrors MP
MC = wage / MP_labor
The wage is fixed, so when marginal product rises, marginal cost falls, and vice versa. MC is MP turned upside down.
The cost identities
TC = TFC + TVC · ATC = AFC + AVC · AFC = TFC/Q · AVC = TVC/Q · MC = ΔTC/ΔQ = ΔTVC/ΔQ
MC can be computed from either total cost or total variable cost, because the difference between them is constant.
Reading the LRATC curve
falling LRATC = economies of scale · flat = constant returns to scale · rising = diseconomies of scale · lowest point = minimum efficient scale
Minimum efficient scale is the smallest output at which LRATC bottoms out. Below it a firm is at a cost disadvantage regardless of how well it is run.
The two profits
accounting profit = revenue − explicit costs · economic profit = revenue − explicit − implicit costs
Economic profit is always smaller. Whenever implicit costs are positive, a firm can show accounting profit and economic loss simultaneously.
The short-run rules
P ≥ ATC → profit, produce · AVC ≤ P < ATC → loss but PRODUCE (covering variable cost) · P < AVC → SHUT DOWN
The shut-down point is the minimum of AVC. Below it, every unit produced adds to the loss.
The long-run equilibrium condition
P = MR = MC = minimum ATC
Four things equal at once. P = MR comes from price-taking, P = MC from profit maximization, and P = minimum ATC from free entry and exit.
Marginal revenue for a linear demand curve
if P = a − bQ then MR = a − 2bQ
Same intercept, twice the slope. So MR hits zero at exactly half the quantity where demand hits zero — a useful graphing shortcut.
The deadweight loss triangle
bounded by: demand above, MC below, from Q_monopoly to Q_socially optimal
Its height at the monopoly quantity is the gap between price and marginal cost. Zero deadweight loss requires P = MC, which only perfect competition delivers.
Perfect price discrimination
each unit sold at the maximum any buyer will pay → MR curve becomes the DEMAND curve → produces where D = MC
Output rises to the allocatively efficient quantity and deadweight loss disappears — but the entire consumer surplus is captured by the producer.
The two regulated prices
socially optimal (marginal-cost) pricing: P = MC — allocatively efficient, but the firm loses money · fair-return (average-cost) pricing: P = ATC — firm breaks even, but P > MC so some deadweight loss remains
Because ATC is falling, MC lies BELOW ATC throughout. So P = MC necessarily means P < ATC and a loss.
The long-run condition
P = ATC (zero profit, from free entry) but P > MC (from downward-sloping demand) and ATC is NOT at its minimum
Compare perfect competition, where P = MC = minimum ATC. Monopolistic competition achieves zero profit without achieving either efficiency.
The two definitions
dominant strategy: best for a player NO MATTER what the other does · Nash equilibrium: a cell where NEITHER player can improve by unilaterally switching
A dominant strategy need not exist. A Nash equilibrium almost always does, and there can be more than one.
Marginal revenue product
MRP = MP × MR · in a competitive product market MR = P, so MRP = MP × P
Two things can change MRP: the worker's physical productivity (MP) or the price of the output (P). Both shift labor demand.
The two rules
least-cost: MP_L / P_L = MP_K / P_K · profit-maximizing: MRP_L / P_L = MRP_K / P_K = 1
Least cost equalizes output per dollar. Profit maximization additionally requires each ratio to equal one — each input paying for itself exactly.
Marginal factor cost
MFC = Δ(total labor cost) / Δ(workers) · MFC > wage for a monopsonist, MFC = wage in a competitive labor market
The exact structural parallel to marginal revenue for a monopolist: MR < price because of the price cut on all units; MFC > wage because of the raise on all workers.
The two outcomes
competitive market: binding minimum → wage ↑, employment ↓, labor surplus · monopsony (minimum between monopsony and competitive wage): wage ↑, employment ↑
Same policy, opposite employment effect. The market structure is what decides it, which is why questions always specify the structure.
Explaining a wage gap
high wage = high MRP (productivity or output price) and/or restricted supply (skill, licensing, unpleasantness)
Any wage differential is a supply story, a demand story, or both. Naming which is what a free response wants.
The relationships
MSB = MPB + external benefit · MSC = MPC + external cost · socially optimal quantity: MSB = MSC
The market produces where MPB = MPC. The optimum is where MSB = MSC. The gap between those two quantities is the market failure.
The size of the correction
corrective per-unit tax = marginal external COST at the socially optimal quantity · corrective per-unit subsidy = marginal external BENEFIT at the socially optimal quantity
Measured at the OPTIMUM, not at the market quantity. When the external effect is constant per unit, the two coincide and the distinction does not bite.
The classification
rival + excludable = private · non-rival + non-excludable = public · rival + non-excludable = common resource · non-rival + excludable = club good
Public goods are one box of four, not a synonym for "provided by government". Many government-provided goods are private or club goods.
The Gini coefficient
Gini = area between the 45° line and the Lorenz curve ÷ total area under the 45° line
0 is perfect equality, 1 is perfect inequality. It is a ratio of areas, so it is dimensionless and comparable across countries and years.
On the exam
- For utility-maximization problems, always convert to **marginal utility per dollar** (MU ÷ price) before comparing goods — never compare raw marginal utilities when prices differ. Buy from whichever good has the higher MU-per-dollar until they equalize and the budget is spent.
- Label PPC diagrams fully: both goods on the axes, and be explicit about whether a change is a **movement along** (reallocation) or a **shift/rotation** (capacity change). Biased technology rotates the curve along one axis — a favorite AP variation.
- On comparative-advantage free-response items, always (1) compute each party’s opportunity costs, (2) assign each good to the lower-cost producer, and (3) give a specific trade rate *between* the two costs. Showing the numbers, not just naming the winner, earns the points.
- For a **double shift**, one variable is always determinate and the other ambiguous. Identify the shared direction (both shifts pushing price *or* quantity the same way) — that variable is certain; the other depends on relative shift sizes.
- For cross-price and income elasticities, read the **sign** first: cross-price positive = substitutes, negative = complements; income positive = normal, negative = inferior. Magnitude tells you *how strong*, but the sign tells you *what kind*.
- On price-control graphs, show the **reduced quantity traded**, then mark the **deadweight-loss triangle** between the supply and demand curves at that quantity. Distinguish the **transfer** of surplus between groups from the **deadweight loss** that no one captures — the exam tests both.
- Remember the marginal-average rule: when **MC < ATC, ATC falls**; when **MC > ATC, ATC rises**; and **MC crosses ATC and AVC at their minimum points**. This lets you locate the minimum of the average curves directly on a graph.
- Run the two-step firm analysis: (1) find output where **MR = MC**, then (2) compare price to **ATC** for profit/loss and to **AVC** for the shutdown decision. Zero economic profit is *breaking even* (normal profit), not a loss — a distinction the exam tests directly.
- Draw the competitive firm with a **horizontal demand = MR = price** line and the U-shaped ATC/AVC/MC curves. In the long run, that price line is **tangent to minimum ATC**. Free-response prompts reward showing entry/exit driving profit to zero.
- Draw the monopoly graph with demand *above* MR, find output at MR = MC, then go **straight up to the demand curve** for price. Mark the deadweight-loss triangle between demand and MC from the monopoly quantity out to the efficient (P = MC) quantity.
- For monopolistic competition, draw it like a "shrunken monopoly": downward-sloping demand with MR below it, MR = MC for quantity, and in the long run the **demand curve tangent to ATC** (zero profit). Label the excess capacity gap between that output and minimum ATC.
- To solve a payoff matrix, analyze **one firm at a time**: hold the rival’s choice fixed and find that firm’s best response, then repeat. Where both best responses meet is the **Nash equilibrium**. Always identify dominant strategies before naming the equilibrium.
- The hiring rule **MRP = MRC** is the factor-market twin of the product-market rule MR = MC. In a competitive labor market, set **MRP = wage**. Always confirm whether the *product* market is competitive before using MRP = MP × P.
- Free-response items often pair a **market** labor diagram (setting the wage) with a **firm** diagram (MRP = wage). Show the wage determined in the market, then carry that horizontal wage line to the firm’s MRP curve to find how many workers it hires.
- For least-cost problems, compute **marginal product per dollar** (MP ÷ input price) for each input and shift toward the higher one until they equalize. Do not compare raw marginal products when input prices differ — always divide by price first.
- On externality graphs, draw both the private and social curves (MPC vs. MSC, or MPB vs. MSB), mark the market quantity and the optimal quantity where **MSB = MSC**, and shade the **deadweight-loss triangle** between them. State the corrective tax or subsidy as the **vertical distance** equal to the external cost or benefit.
- When a question describes a good, test it on **both** rivalry and excludability before classifying it. The **free-rider problem** stems from **non-excludability**; the **tragedy of the commons** stems from rivalry combined with non-excludability. Naming the right property earns the point.
- On tax graphs, show the tax as a **vertical wedge** between the price buyers pay and sellers receive, then identify each side’s share and the **deadweight-loss triangle**. For inequality, remember: Lorenz curve farther from the 45° line ⇒ **higher Gini ⇒ more inequality**.
- When a question asks whether an outcome is "efficient", check which efficiency it means. Productive and allocative efficiency are different conditions, and market-failure questions almost always turn on the second.
- Write both opportunity costs in a labeled two-row table before answering, with units ("1 table = 2 chairs"). The calculation is scored separately from the conclusion, so a correct table earns credit even if you then name the wrong party.
- When a table of totals appears, compute the marginal column in the margin before reading the question. Nearly every quantitative decision item is answered from it.
- Compute the whole utility-per-dollar column first, then allocate the budget in descending order. Working good by good is slower and makes it easy to miss that the budget is exhausted.
- Label both axes with the specific goods and mark the point the question describes before reasoning. Most PPC errors come from answering about the wrong axis rather than from misunderstanding the concept.
- On any supply-and-demand free response, name the determinant explicitly — "the price of the substitute rose, so demand shifts right" — rather than just drawing the arrow. The named determinant is usually its own point.
- When a graph question involves a tax, label three prices: what consumers pay, what producers receive, and the original equilibrium. The gap between the first two is the tax, and tax incidence is read from how the original price sits between them.
- Use the midpoint method unless the question explicitly says otherwise, and show the two averages. Rubrics award the setup separately from the value, so a visible ΔQ/average-Q calculation earns credit even if the division slips.
- State the sign and the classification together — "−0.25, so the good is inferior". Rubrics typically award the coefficient and the interpretation as separate points, and the interpretation is the one students omit.
- Draw both shifts and then check each variable separately: do the two arrows agree about price? About quantity? The one they agree about is determined, the other is not. This is faster and safer than recalling four memorized cases.
- Label the world price line, the tariffed price line, and the four domestic quantities before computing any area. Trade-graph questions are almost entirely about reading areas correctly, and an unlabeled diagram makes that impossible to do reliably.
- When a table gives total product, write the marginal product column immediately, then divide the wage by each entry for marginal cost. Both columns are usually needed and computing them once saves recomputation under time pressure.
- When a cost table has gaps, fill in TC and TVC first, then derive the averages and marginals. Working out of order leads to using an unfilled cell, which propagates through every later answer.
- Read whether the scenario holds an input fixed. "More workers in the same plant" is short-run diminishing returns; "a larger plant" or "all inputs doubled" is long-run scale. The two have different answers and the wording is the only clue.
- List explicit and implicit costs in two separate columns before computing either profit. Free responses award the two figures separately, and the usual failure is a correct accounting profit followed by an economic profit missing one implicit item.
- Show the loss both ways — producing and shutting down — when a free response asks whether a firm should continue. The comparison is the argument, and stating only the rule without the two loss figures often loses a point.
- Free responses often ask for both the short-run and long-run outcome. Answer them as two separate stages, and state explicitly that entry or exit is what moves the market between them — the mechanism is usually its own point.
- Draw MR with the same vertical intercept as demand and twice the slope, so it bisects the horizontal distance to the quantity axis. A visibly wrong MR curve makes every subsequent area on the graph wrong too.
- Shade the deadweight loss and label its three boundaries. Rubrics award identifying the region, and an unlabeled shaded blob between the wrong curves earns nothing even when the concept is understood.
- When asked whether a pricing practice is discrimination, check explicitly whether the cost of serving the two groups differs. If it does, the practice is cost-based pricing and the answer is no.
- Mark both regulated prices and both quantities on the graph before writing. The comparison is the answer, and having both points visible prevents describing one outcome's efficiency with the other's profitability.
- Draw the long-run graph with demand tangent to ATC and mark both the actual output and minimum-ATC output. Excess capacity is the horizontal gap between them, and questions ask you to identify it on the diagram.
- Work through both players' best responses explicitly and write them down, rather than eyeballing the matrix. Game-theory rubrics award identifying each dominant strategy separately from naming the equilibrium.
- When a table gives total product, compute marginal product and then MRP as separate columns. Rubrics award the MRP column, and skipping straight to a hiring number forfeits that credit.
- Write both ratios as decimals side by side before concluding anything. The comparison is the whole answer, and rubrics reward showing the two computed values rather than just naming which input to use more of.
- Label four things on a monopsony graph: MRP, supply, MFC, and the chosen quantity. Then mark the wage on supply and MRP directly above it — the vertical gap between them is the monopsonistic exploitation the question will ask you to identify.
- Read the market structure before answering any minimum-wage question. "Perfectly competitive labor market" and "the sole employer in the region" call for opposite employment answers, and the wording is the only signal.
- When explaining a wage differential, give one demand-side and one supply-side reason. Rubrics frequently award one point for each, and answers that offer two versions of the same story earn only one.
- Draw and label all four relevant curves and mark both quantities — market and socially optimal. Rubrics award identifying the two quantities separately from computing the deadweight loss between them.
- State the corrective tax or subsidy as a per-unit amount and say explicitly which curve it moves and by how much. "Impose a $30 tax, shifting MPC up to coincide with MSC" earns more than "tax the pollution".
- Answer rivalry and excludability separately and explicitly before naming the category. Rubrics often award the two properties as separate points, and the classification follows automatically once both are stated.
- When a question gives cumulative shares, sketch the Lorenz curve before comparing. The comparison is visual — which curve is further from the diagonal — and attempting it from the numbers alone invites errors.
How to get a 5
- Always label your axes! P and Q for product markets, Wage and Quantity of Labor for factor markets. Unlabeled axes result in zero points for the graph.
- Remember that 'Profit' implies Economic Profit (Accounting Profit minus Implicit/Opportunity Costs). Zero economic profit is a normal, sustainable outcome in the long run.
- For monopolies and monopolistically competitive firms, the MR curve is always below the Demand curve. To find price, find where MR=MC, then go UP to the Demand curve.
- Lump-sum taxes or subsidies affect fixed costs (ATC), changing profit but NOT changing the profit-maximizing quantity (MC is unaffected). Per-unit taxes/subsidies affect variable costs (MC and ATC), shifting output quantity.
- Every graph point requires labeled axes and named curves. Price and cost go on the vertical axis, quantity on the horizontal, and marginal revenue must be drawn below demand with twice the slope for a linear demand curve. Read price off the demand curve, never off MR — pricing at the MR-MC intersection is the most common single error on monopoly questions.
- Learn the four market structures as a comparison table you can reproduce from memory: number of firms, product differentiation, barriers to entry, long-run profit, whether P equals MC, and whether output occurs at minimum ATC. Most multiple-choice items are one cell of that table.
- Distinguish the shutdown rule from the profit rule. MR = MC tells you how much to produce; comparing P with AVC tells you whether to produce at all. A firm losing money should still operate whenever price covers average variable cost, because the alternative is losing the entire fixed cost.
- For externality problems, always locate three quantities: the market quantity where private curves cross, the efficient quantity where social curves cross, and the deadweight loss triangle between them. Then state the corrective tax or subsidy as a per-unit amount equal to the marginal external cost or benefit.
- Write out every calculation as formula, substitution, then answer, and label units and dollar signs. On elasticity and surplus problems especially, readers give credit for a correct setup with an arithmetic slip but no credit for an unsupported number, and triangles are always one-half base times height.
Key terms
Law of Demand vs. Change in Demand — Law of Demand (Change in Quantity Demanded): Price changes, movement ALONG the curve. Change in Demand: Non-price determinant changes, SHIFT of the entire curve.
Price elasticity of demand (PED) — Percentage change in quantity demanded divided by percentage change in price. Report the absolute value; demand is elastic above 1, inelastic below 1.
Total revenue test — If demand is elastic, price and total revenue move in opposite directions. If inelastic, they move together. If unit elastic, total revenue is at its maximum. On a linear demand curve, the upper half is elastic and the lower half inelastic.
Cross-Price Elasticity — Positive = Substitute goods (e.g., Coke & Pepsi). Negative = Complementary goods (e.g., hot dogs & buns).
Marginal Utility per Dollar — To maximize utility, a consumer should allocate spending so that: MUx / Px = MUy / Py.
Law of diminishing marginal returns — Adding units of a variable input to a fixed input eventually reduces the marginal product of each added unit. A short-run phenomenon, and the reason MC eventually rises.
Profit-maximizing rule — Produce where MR = MC, provided price covers average variable cost. It holds in every market structure — what changes is whether MR equals price.
Perfect Competition Characteristics — Many small firms, identical products, easy entry/exit, price takers (horizontal demand curve at the market price).
Shut-Down Rule — In the short run, a firm should shut down if Price falls below the minimum Average Variable Cost (P < AVC).
Monopoly Characteristics — Single seller, unique product, high barriers to entry, price maker (downward sloping demand, MR below demand).
Price Discrimination — Charging different prices to different consumers for the exact same good (e.g., student discounts). Requires market power and inability to resell. Converts consumer surplus into profit.
Negative externality — A cost imposed on third parties not reflected in the market price — pollution being the standard case. The market overproduces relative to the efficient quantity.
Price elasticity of demand — formula and interpretation — Ed = |%ΔQd / %ΔP|. Greater than 1 is elastic, less than 1 inelastic, exactly 1 unit elastic. Determinants: availability of substitutes, share of budget, necessity versus luxury, and time horizon (demand grows more elastic over time).
Cross-price and income elasticity — sign is the test — Cross-price elasticity positive means substitutes, negative means complements, near zero means unrelated. Income elasticity positive means normal (0 to 1 necessity, above 1 luxury), negative means inferior.
Consumer, producer, and total surplus — Consumer surplus is the area below demand and above price; producer surplus is above supply and below price. Total surplus is maximized at competitive equilibrium, where marginal social benefit equals marginal social cost. Deadweight loss is any lost surplus from producing away from that quantity.
Tax incidence rule — The burden falls more heavily on whichever side of the market is relatively more inelastic, regardless of who legally remits the tax. Perfectly inelastic demand means consumers pay all of it with zero deadweight loss; perfectly elastic demand means producers bear all of it.
Deadweight loss of a per-unit tax — DWL = ½ × tax per unit × reduction in quantity. It grows with elasticity on either side, because more elastic curves mean more transactions are destroyed by the same tax. Tax revenue = tax × the quantity still traded, and is a transfer rather than a loss.
Price ceilings and price floors — A binding ceiling sits below equilibrium and causes shortage, queueing, and quality decline (rent control). A binding floor sits above equilibrium and causes surplus (minimum wage causing unemployment, agricultural price supports). Both create deadweight loss because quantity traded falls below equilibrium.
Profit maximization rule for every market structure — Produce where MR = MC. Only the demand curve differs: a price taker has MR = P (horizontal demand), while monopoly, monopolistic competition, and oligopoly face downward-sloping demand so MR < P. Price is always read off the demand curve, never off MR.
Short-run shutdown rule — Continue operating if P is at least AVC; shut down if P < minimum AVC. Between AVC and ATC the firm loses money but loses less than its fixed cost, because revenue covers all variable cost plus part of fixed cost. The supply curve is the MC curve above minimum AVC.
Perfect competition long-run equilibrium — P = MR = MC = minimum ATC, with zero economic profit. Entry erodes profit, exit erodes losses. Achieves productive efficiency (minimum ATC) and allocative efficiency (P = MC), the benchmark against which other structures are judged.
Monopoly outcome and its inefficiency — Produces where MR = MC, prices above MC off the demand curve, restricts output, earns long-run profit behind barriers to entry, and creates deadweight loss. It is productively inefficient too, since output does not occur at minimum ATC. Sources of monopoly: patents, control of a key resource, government franchise, natural monopoly cost structure.
Monopolistic competition long-run equilibrium — Many firms, differentiated products, easy entry. Long run: demand is tangent to ATC, so economic profit is zero, yet P > MC (allocative inefficiency) and output is below minimum ATC (excess capacity). Firms compete on advertising and product differentiation rather than price alone.
Oligopoly and the prisoner’s dilemma — Few interdependent firms; each has a dominant strategy to cheat on a collusive agreement, so the Nash equilibrium is mutual defection with lower profits than cooperation. A Nash equilibrium is a cell from which no player can improve by changing strategy alone; it need not be the jointly best outcome.